Undergraduate Dance Postcard
The goal of this piece was to distinguish Dance's new BA program from their traditional BFA degree. It was important that this postcard be eye-catching and easily understood as it is presented to perspective students at college fairs. The photographs of dance utilized were taken by me.
Arts Adventure Pack
This bundle of cards was sent to individuals who are both alumni and donors to the University of Illinois, College of Fine and Applied Arts and who live or work in downtown Chicago. With such a selective audience, it was expected that participation and an appreciation for engagement would be of value. I worked with FAA's Office of Advancement on the concept and execution. We selected vibrant photos for the front of the cards, which were indicative of the activities detailed on the back. I took the photograph on the "Gather" card and others are were selected from the Public Affairs image database and student work.
Dance Recruitment Poster
This poster was originally designed to be hung in dance studios across the nation, giving visibility to the Dance at Illinois program. The design has been reused in a number of capacities since and has become a defining element of their brand. The colors tie loosely to the University of Illinois (orange and blue) and incorporate Dance's signature color—purple. All images were taken by me.
FAA Recruitment Posters
These posters were printed at the large size of 24" x 36" and were sent to high school art teachers across the country. From left to right, they represent Illinois' areas of Urban and Regional Planning, Landscape Architecture, and the College of Fine and Applied Arts as a whole. There was a need for the Planning poster to explain the field and have a strong tie to Illinois. The Landscape poster uses a student drawing and was intended to show the area of study in a "cool" light. The Block-I poster incorporates imagery from all of the college's academic units and art venues, giving a holistic view of what can be done as an Arts at Illinois student.
Urban and Regional Planning Holiday Card
This department has a strong connection to their alumni. One way they engage with this audience is by sending an annual holiday card which includes a summary of the year and future highlights. I used an image I took of their iconic home—Temple Buell Hall—and stylized it to represent the university and the season.
Pens to Lens Movie Poster
Pens to Lens is a screenwriting competition for K–12 students in East Central Illinois. Filmmakers select scripts to produce and designers select scripts from which to create posters. I chose a light-hearted and funny script about a woman's experience mistaking "squeeze me" for "excuse me." I represented the word confusion with a photo I took of magnetic poetry, which is easily mixed up and rearranged. The image of the mouth is a stock photograph that ties to the emotional aspect of the story.
Advancement Scholarship Piece
This trifold piece highlights the need for and benefit received from scholarships that are made possible by donors. It was important that this publication tied to Illinois and even stronger to the College of Fine and Applied Arts. All images were provided by alumni except for that on the back cover, which was taken by me.
Pivot Dance Newsletter
Pivot is a much anticipated annual newsletter which encompasses articles from the Dance at Illinois community. The above issue of Pivot represents the first edition produced by FAA's Office of Communications and Marketing. Using the previous structure as a guide, I designed this 14 page booklet. In the above portion, all photographs were taken by me other than the alumni photos on the right page of the top spread. To see more, visit: dance.illinois.edu/about/news/newsletter.
FAA Admitted Student Gift
Each year, the College of Fine and Applied Arts at Illinois sends a unique gift to admitted students in hopes of enticing them to accept their Arts at Illinois offer. This piece literally jumped out at students with a box engineered to pop-up upon opening. This box featured brag points about the college and university. The package as a whole represented Illinois' fun spirit that is evident across campus and gave a nod to the surprises in store for Arts at Illinois students.