Natalie Fiol Design and Photography
TCBY

Billboards

TCBY

TCBY

This design for TCBY was created to announce their opening in Champaign. I was responsible for the design, photography of the toppings, and the copywriting, which related to the product (frozen yogurt), while also delivering their arrival message.

 

Texture Home

Texture Home

Texture Home is a small home furnishing store with a unique blend of new, old, restyled, and handmade pieces. To pique curiosity and take advantage of the medium, I offered a simple solution that played off of the store's name and what it carried.

 

Inman Place

Inman Place

I learned that there is a large market for senior living and that local facilities were competing with national companies and referral agencies. Seniors often came to Inman Place from other facilities where they lacked the attention and care they needed. I referenced Forest Gump, a film that many seniors and their children would be familiar with to connect to their struggle in finding a good home.

 

Classic Tan

Classic Tan

For this Classic Tan billboard, I created an unlikely and head-turning visual composite. While I was responsible for the concept, design, and copywriting, it is not reflective of my personal opinion. I was charged with creating surprising, risqué, and even offensive concepts as the client was known for believing that any publicity was good.

 

Champaign Police Department

Champaign Police Department

Following a dramatic increase in domestic abuse calls in a localized area of town, the Champaign Police Department and partners wanted to partake in Adams Outdoor Advertising’s PSA program. This billboard was placed in the affected area and sought to bring awareness to the issue. I created the composite of a man and a woman with varying ethnicities to show that the problem wasn’t gender or race specific and that suffering results in both sides of a situation like this.

 

Mack's Recycling

Mack's Recycling

Generally speaking, a driver has 7 seconds to interpret a billboard, so many conversations with clients involved an attempt to aid them in seeing the value in boiling down information. This billboard for Mack’s recycling broke that rule, though. The idea was that the specific items that could be recycled weren’t important, but rather the sheer number of things.

 

University of Illinois Extension

University of Illinois Extension

The 4H program within the University of Illinois Extension Office was promoting a new program involving STEM and artistic subjects. The billboard was intended to appeal to potential students and teachers. I wrote the copy and designed the billboard to speak to a wide range of audiences including youth, young adults, and parents.